Zagame Automotive Group




Project Planning
Audio-Visual Design
Control & Automation Solution


With some of the world’s premium marques and vehicles, the Zagame McLaren portfolio provides Melbourne with a world class automotive experience.
Zagame Automotive Group are the exclusive Victorian dealer for Aston Martin, Ferrari, Maserati, McLaren, Lamborghini, Lotus and Rolls-Royce.
With six Audi dealerships they are one of Australia’s largest Audi retailers, and are proud to be an official dealer for Alfa Romeo, Fiat & Morgan in Victoria.



For their McLaren showroom in Richmond, Zagame wanted a subtle AV presence to complement, but not dominate, their prestigious environment. They wanted to enhance the customer experience allowing the space to be welcoming and relaxing without being overbearing.



The In-ceiling sonance speakers provide gentle background music that fill the showroom evenly with sound, a 75” large flat display on the wall shows digital signage and McLaren branding but easily switchable to DTV when desired via a touch screen controller. Three customer booths sport 46” panels for closer customer engagement and these are again controlled through a wireless control panel.

Boutique AV’s relationship with Zagame has grown from strength to strength and the quality of our work reflecting Zagame’s continual improvement program is a standard we are very much proud to be a part of.